VISUAL IDENTITY

Music Television

MUSIC WEEK 2021

MTV, what a legend. We all have been super excited when the opportunity
dropped upon us to create the branding of MTV Music Week 2021.

Since restrictions hit the fan it was the first major comeback of festival vibes
in Budapest, absolutely off limit. Given the location our goal was
to hone in on the good old Budapest’s colourful and diverse local vibes
spiced up with MTV’s extreme vivid scheme and pumping motions through music.
The dynamic animation flow and mashup graphic style focused on
the unpredictable, ‘west meets east’ eclectic energy whilst maintaining
the brand foundation in this enthusiastic theme of this year identity.

MTV, what a legend. We all have been super excited when the opportunity dropped upon us to create the branding of MTV Music Week 2021.

Since restrictions hit the fan it was the first major comeback of festival vibes in Budapest, absolutely off limit.
Given the location our goal was
to hone in on the good old Budapest’s colourful and diverse local vibes spiced up with MTV’s extreme vivid scheme and pumping motions through music.
The dynamic animation flow and mashup graphic style focused on the unpredictable, ‘west meets east’ eclectic energy whilst maintaining the brand foundation in this enthusiastic theme of this year identity.

Visual Development

CREDITS

An AIRPLAN x FARAWAY production

Creative Producer
Donat Aron Ertsey

Creative Director
Benjamin Kalaszi & Bence Kovacsik

Illustration & Graphic Design
Zsofia Laposi, Imola Sarkadi

Motion Design & Animation
Gabor Filkor, Adam Wator
Timi Horvath, Benjamin Kalaszi

Special Thanks
Photo: Geza Soos, Event Photo: Nora Golacs

Senior Vice President MTV Brands
German Groba

Director Marketing All Brands Central Europe
Vivien Hanumanthiah

VP Brand & Creative Strategy
Bettina Vogel

Senior Director of Marketing
EMEA and Asia
Guido Bonarelli

Sr Creative Director, Creative Youth &
Music EMEAA
Emanuela Denti

Sr Creative Operations Manager
Music Brands EMEAA
Giulia Marcora

Sr Creative Producer
Daniel Farago

Sr Marketing Manager MTV & Nick
Maciej Bidacha

Marketing Manager
Zora Liana Hajduk

On-Air Production Manager
Aleksandra Nogowska

On-Air Promo Producer
Emil Koniarski

Client
Viacom CBS Networks CEEI

Senior Director of Marketing
EMEA and Asia
Guido Bonarelli

Sr Creative Director, Creative Youth &
Music EMEAA
Emanuela Denti

Sr Creative Operations Manager
Music Brands EMEAA
Giulia Marcora

Sr Creative Producer
Daniel Farago

Sr Marketing Manager MTV & Nick
Maciej Bidacha

Marketing Manager
Zora Liana Hajduk

On-Air Production Manager
Aleksandra Nogowska