Honda

Honda

It was an absolute pleasure to work on the Honda Clarity project.
The main concept was to adapt a flip book style animation to Instagram stories. Each story emphasized one of the main features of the car. Each single frame was designed to have a continous flow so it could implicate the feel of animation in a low frame rate, which - thanks to Instagram stories - had a user controlled
speed of storytelling.

It was an absolute pleasure to work on the Honda Clarity project.
The main concept was to adapt a flip book style animation to Instagram stories. Each story emphasized one of the main features of the car. Each single frame was designed to have a continous flow so it could implicate the feel of animation in a low frame rate, which - thanks to Instagram stories - had a user controlled speed of storytelling.

CREDITS

CREDITS

 


Agency
RPA

Client
Honda

 
Agency
RPA

Client
Honda

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