INSTAGRAM STORIES

Honda

CLARITY FUELL CELL

It was an absolute pleasure to work on the Honda Clarity project.
The main concept was to adapt a flip book style animation to Instagram stories. Each story emphasized one of the main features of the car. Each single frame was designed to have a continous flow so it could implicate the feel of animation in a low frame rate, which - thanks to Instagram stories - had a user controlled
speed of storytelling.

It was an absolute pleasure to work on the Honda Clarity project.
The main concept was to adapt a flip book style animation to Instagram stories. Each story emphasized one of the main features of the car. Each single frame was designed to have a continous flow so it could implicate the feel of animation in a low frame rate, which - thanks to Instagram stories - had a user controlled speed of storytelling.

Visual Development

CREDITS

Creative Producer
Donat Aron Ertsey

Art Director, Illustration
Benjamin Kalaszi

2D Animation
Gabor Filkor, Timi Horvath,
Benjamin Kalaszi

Composit
Gabor Filkor

Production Manager
Mate Varga